MAMA

For everyone who loves their mama.

Caps and tees with one heart on the front. Made for baby mamas, grand mamas, step mamas and everything in between.

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Man in a sage sweater holding his hand over the MAMA heart patch on his chest

The caps

Five colourways, one patch. Each cap carries the chenille heart on the front and a 10 on the side.

Available at mamathebrand.com

The first word, worn on the front.

The patch is a red tattoo-flash heart with a banner across it. The banner reads ماما: mama, in Arabic.

It is the first word a lot of us ever say, and it means the same thing almost everywhere. MAMA is for anyone who still says it, about whoever earned it.

Man in a denim jacket on the phone, wearing the MAMA heart patch

Beyond the cap

The same idea, on a tee and a jersey.

White MAMA tee with striped wordmark

MAMA tee

White, striped wordmark across the chest

Man in a black MAMA jersey looking out over a city

MAMA jersey

Black, name and number on the back

Lookbook

From @mamathebrnd

Man in a grey hoodie with a round Bake Sale patch Man in a yellow hoodie adjusting a black MAMA cap Woman sitting on a curb in a denim jacket Three MAMA caps in cream, black and cream with red brim Black MAMA trucker cap at an angle Cream MAMA snapback with a red brim